Branding, Mobile App

If you’re a true fan, you can never get enough of your favorite artist or K-pop group. blip is your go-to place for everything you want to know about your idol. From their schedules to the latest updates, blip uses deep learning to curate the most vital and relevant information for fans. blip is also home to a tight-knit community that continues to grow.

blip is designed to be easy, informative, and fun. We went beyond designing a UI that was simply seamless to use and beautiful to look at, we focused on delivering actual value to the fans. 

We added color and character to a solid wireframe. We brought life to data and facts with the character ‘blip-ee’. And we used a fun, approachable tone of voice to create a stronger connection with the fans.

Our main focus was on bringing blip to life by giving it a playful character and using a fun and engaging voice that was expressed through the choice of the font, colors, and shapes. 

Open blip and you have access to several sections. The ‘Radar’ section gathers all the latest news from around the web to give you handy access in one go. ‘Topics’ is where fans can upload their own polls or quizzes (which BlackPink member spent the longest time as a trainee?). ‘Schedules’ is where you can check their official schedules as well as important anniversaries. ‘The Lab’ is for key data including real-time charts, number of music video views and followers.